Privacy policy update

11/28/2009 21:01

As part of its completed business overhaul, gem-fashion has updated its privacy policy. This forms part of the internal review of all aspects of their business which affect the overall customer experience.

Following in the wake of the implementation of an extended customer guarantee and a simplified returns procedure, the new privacy policy is aimed at assuring potential customers of the integrity of gem-fashion. The business development team highlighted a potential problem following the successful launch of the opt-in “Improve Yourself” newsletter. Several customers sent in emails asking how they registration information would be used, and expressed concern over the fact that private information may be passed on to a third party.

The gem-fashion management were quick to pick up on this potential pitfall, and have gone to great lengths to produce a privacy policy that will assure everybody who uses the gem-fashion website that their personal data will be handled securely and with the utmost care. The new privacy policy clearly states that will not sell or share the private information supplied by a visitor without their prior permission. However it does state that it will divulge the information to comply with any legal process or government request. It also reserves the right to share the information with other companies for the process of reducing the risk of credit card fraud.

A gem-fashion spokesman was keen to point out that although the new policy does contain two exceptional conditions in which the information that is supplied to them by a website visitor may be divulged, that both of these situations would only arise through the process of a legal case being pursued by an official government body, or during the investigation of a possibly fraudulent credit card transaction. Under no circumstances would the company divulge the personal information of its clients for no lesser reason, neither would it be used in any form other than the reason it was supplied.

The company has made immense changes over recent months to try and supply their customers with the most secure and streamlined on-line shopping experience possible. The introduction of their new web-based Customer Management System has recently been the catalyst for a whole host of changes to the way in which they do business. The company has pledged to continue refining every aspect of their website and business to ensure it is customer focus and provides the highest levels of customer service possible. If the new privacy policy is any judge of worth, then gem-fashion are certainly heading in the right direction, offering extra value to their already well served customer base.