Need consumers to pre-test jewelry designs?

07/12/2008 19:41

Paso Robles, Calif.—MVI Marketing Ltd. (MVI), through its Jewelry Consumer Opinion Council (JCOC) division, has launched a Desktop Product Assessment Platform (DPAP) to make consumer research easy and affordable for the industry.

The JCOC DPAP is a proprietary software program licensed to jewelry designers, manufacturers and retailers to both test new product designs and ask consumers a pre-selected set of marketing and promotional questions through MVI's JCOC panel.

DPAP clients can conduct their research using their own desktop computer. They can customize their questions through the program's drop-down menu and then upload the images they want to show consumers. Clients can launch as many studies as they wish and will get the results back within a few days. Each question in the study costs $50 with a maximum of 12 questions per study.

"Every level of the jewelry, gem and watch industries has a need for consumer research to ensure they are making decisions that will be profitable," MVI Marketing Chief Executive Officer Marty Hurwitz said in a media release issued on Wednesday. "What manufacturer wouldn't like to pre-test their new designs with consumers before showing them to retail clients? Using DPAP will help stop the potentially 'slow sellers' from making their way into retailers' display cases, saving both manufacturers and retailers millions of dollars a year."

For the rest of the year, MVI is waiving the DPAP's licensing fees and is keeping the one-time set up fee at $795.

Interested companies can visit MVIMarketing.com or contact Marty Hurwitz at (805) 239-2994 ext. 101 or mhurwitz@mvimarketing.com for more information.